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CHABERTON PROFESSIONALS

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Head of Marketing

Amusement Park

Pubblicato 84 giorni fa

Introduzione

Chaberton Professionals, a division of Chaberton Partners dedicated to the search and selection of Middle and Top Management profiles, is currently looking for a Head of Marketing for a leading company in the amusement park industry.

Descrizione della posizione

As Head of Marketing you will work closely with the Marketing & Sales Director and wider Marketing Team to lead the strategic development, implementation and evaluation of the Marketing plan in order to meet or exceed the business volume, revenue and EBITDA annual targets. This is a unique opportunity for a commercially astute marketing and business professional to play a pivotal role in ensuring that the company builds on its outstanding credentials and maintains its position as the leading paid for visitor attraction in Italy.

 

Main Responsibilities:

  • Manages the marketing team consisting of Brand Managers, PR, Digital, and Graphic Office. Defines objectives, guidelines, and priorities, coordinates the team, monitors the progress of activities, and ensures the achievement of objectives within defined deadlines.
  • Ensures continuous and close organizational integration between the Marketing team and other commercial functions falling under the responsibility of both the Marketing & Sales Director (Sales team, Events Team) and the Hotel Director (Revenue Manager).
  • Ensures continuous and close organizational integration between the Marketing team and other company functions, with particular reference to the Operations and Hotels area.
  • Following the directions defined by the Marketing & Sales Director, formalized within the Marketing Plan, manages operational marketing activities aimed at executing the plan.
  • Manages relationships with external agencies, such as Press Office, Creative Agencies, Media Center, and Research Institutes, together with the Marketing & Sales Director.
  • Manages Marketing Spend: resource allocation, order progress monitoring, and adherence to the allocated budget.
  • Manages Strategic Marketing activities with particular emphasis on TV Advertising and new Product launches.

 

You will be responsible for

 

  • shaping and articulating the long term commercial strategy for the attraction,
  • implementing the creation of a compelling visitor programme that builds understanding of thebrand whilst significantly growing income
  • ensuring long term financial sustainability while capitalising on shorter term opportunities

 

It's necessary a minimum of 10 years’ experience in a commercial marketing environment and excellent interpersonal and communication skills with the ability to build close relationships with internal (operational departments, GM, and brand teams) and external customers and contacts.

We are looking for a highly commercial, results oriented and self-motivated marketing professional with a solid understanding of integrated marketing that improves the customer experience and engagement and drives income.

The candidate must have proven experience of leading and motivating a Marketing team.

A track record of developing inspirational brand strategies and commercial initiatives that have created a step change in performance in complex, customer focused environments.

 

It's importanto to have well developed leadership and management skills and be experienced in operating effectively in a matrix environment, often delivering through others to create strong outcomes that facilitate growth.

 

Location: Verona

Ref

APGO-082150

Tipo di impiego

Permanent

Industria

Entertainment

Ref

APGO-082150

Tipo di impiego

Permanent

Industria

Entertainment

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