The Marketing Manager will be responsible for defining and implementing product marketing strategies across a portfolio of brands, supporting business growth in both domestic and international markets.

The role combines strategic thinking with a hands-on approach and will involve close collaboration with Sales, R&D and other cross-functional teams to drive brand growth and product development initiatives.

Key responsibilities include:

• Defining and executing product marketing strategies aligned with business objectives;
• Managing and developing the product portfolio to ensure sustainable growth and competitiveness;
• Conducting market, consumer, and competitive analyses to identify new business opportunities;
• Leading new product development and innovation projects in collaboration with cross-functional teams;
• Driving brand positioning and brand-building initiatives across target markets;
• Supporting the definition and implementation of go-to-market strategies;
• Partnering with Commercial teams to maximize the effectiveness of marketing initiatives;
• Monitoring portfolio performance through KPI analysis and business reviews;
• Leading and developing a small Product Marketing team;
• Fostering synergies and best practices between the local organization and the wider Group.

We are looking for a marketing professional with approximately 8–15 years of experience gained within Food & Beverage and/or FMCG environments, with increasing responsibilities in product marketing, brand management, and portfolio development.

The ideal candidate combines a solid marketing background with a pragmatic and hands-on approach, and is comfortable operating in an international environment while maintaining a strong focus on execution.

Key requirements include:

• Experience in Product Marketing, Brand Management or Category Marketing roles within Food & Beverage or FMCG environments;
• Proven involvement in new product development and innovation projects;
• Experience managing product portfolios and supporting brand growth initiatives;
• Strong understanding of consumer insights, market trends and go-to-market strategies;
• Exposure to international and/or multinational organizations;
• Solid knowledge of the German market and consumer landscape;
• Fluent German and English language skills;
• Ability to work effectively across multiple functions and stakeholders;
• Previous experience coordinating or managing small teams is considered a plus.

The ideal candidate combines strong analytical capabilities with a hands-on approach, entrepreneurial mindset, autonomy, leadership potential, and a strong execution focus.